Over the summer of 2023 I was an UX Design intern at EarnUp, a fintech platform helping users manage debt and improve financial wellness. I was tasked to come up with solution to the 75% drop-off at the very first step of the enrollment process. I worked with the UX team to redesign the enrollment experience to make it feel simple, safe, and worthwhile. Through research and testing, I reworked the sign-up flow to give users a reason to stick around.
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Before designing anything, I needed to understand the humans behind the loans and debt. Through interviews, surveys, and usability tests, I pieced together the emotional and functional pain-points users face when enrolling in EarnUp.
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Instead of asking for everything upfront, we created a journey that builds trust progressively while demonstrating value at each step.
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This project taught me that the most impactful design changes aren't always about adding features, they're about simplification and creating flows that feel intuitive.
While EarnUp needed comprehensive user information for their service to work, the key was finding the right moment to ask for it. By focusing on building trust first and collecting information progressively, we created a more human-centered experience that ultimately served both users and business goals.
Working on EarnUp's enrollment flow reminded me why I'm passionate about UX design. This wasn't just about improving conversion rates, it was about removing barriers that prevented people from getting the financial help they needed.
Every percentage point improvement in our drop-off rate represented real people who could now access tools to manage their debt and improve their financial future. That's the kind of impact that makes late nights and endless iterations worth it.
Sometimes the most powerful design intervention is knowing what not to ask for, and when not to ask for it.
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